关于marketing的英文论文

1.求一篇有关市场营销英文的论文5000字

First, services marketing. Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service products, product creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, products, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the product's core interests, the tangible and intangible elements of composition to be more than that, then the product can be seen as a "commodity" (tangible products); if intangible components of tangible elements to more than that, then the product can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, products, marketing and customer service marketing. Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products. However, both services product marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduce printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qudao, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software industry for close contact and cooperation. Advertising industry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introduction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free products based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and 。

2.求一篇娱乐营销(entertainment marketing)的英文论文

中文摘要: 全球文化娱乐产业作为21世纪快速增长的朝阳产业之一,不仅拥有1.2万亿美元的市场容量,并且具有巨大的增值潜力。

中国2005年娱乐产业的消费总量约为5500亿元人民币。 娱乐对于市场各个层面的渗透几乎是无所不在:从产品销售、品牌塑造到市场推广,娱乐营销成了无往不利的武器。

利用明星的娱乐性力量去拉动营销,已经成为许多企业进行营销推广时经常使用的手段。 在这个体验经济的时代,感情推动商机。

客户不仅是在购买企业的产品和服务,同时,他们更希望从中得到乐趣。因此,不管是出售产品还是服务,商业的实质就是作秀。

企业要想成功,就必须与你的观众建立一种感情上的联系——这一点正是许多企业选择不同性格特征明星代言品牌的考衡标准。 娱乐精神的效用发挥可以使科技变得温暖、使石油变得与人亲近、使汉堡包成为年轻人快乐的源泉——如果要想使自己的企业和品牌变得更具竞争力,将娱乐精神注入品牌是一种有效的方式。

在21世纪,商业的本质就是娱乐。当技术改变了世界的时候,而娱乐正在改变商业。

娱乐化精神的到来对企业从管理、经营、营销策略制定进行了全方位的清洗。在一个全新的时代,商业的文化和行为已经改。

这是中文。

3.跪求高手帮忙翻译关于【市场营销】的论文英文摘要 ★高分悬赏

The market marketing study takes an establishment in the economic science, the behavioral science and above the modern management theory foundation applied science, meets the market requirement in the instruction enterprise, carries out the fruitful market marketing activity, enhances aspects and so on market competitiveness and market share is playing the very vital role. The market marketing study from introduced the home to be mature to the development, has experienced a long process. Through to the market marketing study in China's development process's review, has analyzed the market marketing knowledge in our country's dissemination, the application condition, and will make the forecast to future trend of development, the union has the Chinese characteristic market marketing theory prospects for development, should create conforms to Chinese society own characteristic, and can instruct the Chinese Enterprise and the Chinese economy obtains the success to have the bright Chinese characteristic market marketing study, will greet the new economical time the challenge. key word: Market marketing market marketing study present situation Chinese。

4.急求:酒店市场营销英语毕业论文 3000字

Historically, hotel classification systems were developed to ensure safe and reliable lodging and food for travellers at a time when very few such trustworthy establishments existed. With the unprecedented growth of international tourism in the past fifty years, during which hospitality has reach the status of a mature industry, the focus has moved from consumer protection (generally guaranteed by national regulations and legislation) to consumer information. Today, standardization and。

关于marketing的英文论文

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